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Omnichannel commerce and the Direct to Customer approach

Consumers worldwide started to consume even more media than ever before as a result of the lockdown and social distancing, and they anticipate a uniform brand appearance through all digital channels. Consumer buying behavior has been changed forever, so that in the post-pandemic era consumers will continue online purchase with pleasure. Social media and mobile commerce are all critical aspects of omnichannel commerce.  […]

Vanongo
| 5 minutes read

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